The Year of the Rabbit is off to a good start, from the outside to the "inside".

On February 17, the reporter learned from the press conference on new materials and new technology trends of "Innovating the future with digital intelligence and establishing high quality" held by key enterprises in Yanbu underwear industry in Dali, Nanhai, Foshan, that the order volume of Yanbu underwear industry since this year A year-on-year increase of 30%, the operating rate of more than 95%.

On the same day, Guangdong issued the "Implementation Opinions on Further Promoting the High-quality Development of the Textile and Apparel Industry" to cultivate a world-class advanced textile and apparel industry province, and strive to double the revenue of the textile and apparel industry by the end of 2027.

Yanbu is a "famous town of underwear in China" and is located in the key "Guangzhou Foshan Zhongshan clothing industry development core area" in the whole province. Over the past 30 years, Yanbu has gathered thousands of underwear upstream and downstream enterprises and more than 300 independent brands, with an annual output of more than 60 million dozens of underwear and more than 60,000 industrial workers. In recent years, Yanbu underwear industry has promoted the application and digital transformation of new fabrics and new technologies, and continued to improve its quality and influence.

With the recovery of the overall economic situation and the superimposition of favorable policies, Yanbu underwear industry has seized opportunities to accelerate reform.

New materials and new technologies to enhance the future competitiveness of the underwear industry



Implanting active particles into artificial fibers to achieve temperature and humidity management, green printing and dyeing technology without adding salt and alkali, applying artificial cartilage bionic energy absorption technology in sportswear... On the afternoon of February 17th, Foshan (South China) New Materials Co., Ltd. The conference room of the research institute was full of enthusiasm. Foshan Luokexixi Apparel Technology Co., Ltd. (hereinafter referred to as "Luokexixi") held a press conference on new materials and new technology trends of "digital intelligence creates the future, new materials and high quality".

Luo Kexixi is one of the representative enterprises in the underwear industry in Yanbu. It is also the first digital workshop in Dali Town certified by Foshan City. Its main products are sportswear such as yoga and fitness. The company's technical research and development personnel account for more than 30% of the total number of employees, and it also OEMs for many well-known domestic and foreign brands. In 2022, the company will be recognized as a specialized, special and new small and medium-sized enterprise and a high-tech enterprise in Foshan.

At present, the textile and garment industry, especially the underwear industry, is facing various development problems, such as more efficient temperature and humidity management, and the urgent need to improve the clean production level of printing and dyeing. Solving the puzzle requires more advanced technology. Representatives from American cocona, Linzhi Polymer, Taihe New Materials and other companies were invited to introduce industry-leading innovative technologies at the press conference. Famous brands such as lululemon, Netease Yanxuan, BBG and industry associations were also present to participate in the precise docking. Linzhi Polymer and Luo Kexixi signed a contract to establish cooperation on the spot.

"Industrial upgrading means the application of new materials, new technologies, new models and digital means. Only in this way can we enhance our competitiveness." said Chen Kangbiao, founder and general manager of Luo Kexixi. In the past few years, Luo Kexixi has initially realized digitalization, and plans to increase the level of production automation from about 15% to 50% in the next five years, and move towards high-quality development.

On February 17, at the press conference of new materials and new technology trends of "creating the future with digital intelligence and creating high quality with new materials", two companies, Linzhi Polymer and Luo Kexixi, signed contracts on the spot. Photo by Xiong Cheng



Seize development opportunities and fire the "first shot" of high-quality development of the Chinese New Year empowerment industry



The underwear industry is ushering in new opportunities for development.

On February 17, Guangdong issued the "Implementation Opinions on Further Promoting the High-quality Development of the Textile and Garment Industry". Improve product quality, cultivate famous enterprises, famous products, famous districts and famous cities, strengthen brand promotion and consumption, etc.

As the home of a famous underwear industry town, Dali Town in Nanhai District continues to promote the transformation and upgrading of Yanbu underwear industry. At the beginning of the new year, the entire Yanbu underwear industry has also ushered in a new atmosphere. The business start time is generally earlier, and customers are pouring in. According to the data provided by the Economic and Development Office of Dali Town, the order volume of Yanbu underwear industry has increased by 30% year-on-year since the beginning of this year, and the operating rate has reached more than 95%.

According to the relevant person in charge of the Economic Development Office of Dali Town, after learning of the intention of the company to hold a press conference, the office actively coordinated with the participants and the meeting venue. The press conference was specially arranged to be held at the Foshan (South China) New Material Research Institute, and it is also hoped that relevant companies can link more industrial resources such as new materials to improve the quality of underwear. "This is one of the town government's series of activities to warm up enterprises. It aims to boost confidence, set a benchmark, and start the first shot of empowering the high-quality development of Yanbu underwear industry in the spring of this year." Wan Yishi, deputy director of the office, said.

It is understood that Dali is currently adhering to the principle of "crossing the river and entering the bay, industry first, project king, both industry and commerce, and quality leadership" to promote the overall quality improvement of leading industries. In addition to the underwear industry, Dali is also accelerating the digital and intelligent transformation of traditional aluminum and other industries, building digital workshops and digital factories, and using the spillover effects of Foshan (South China) New Materials Research Institute and Zhongyu Intelligent Incubation Center to promote the traditional Industrial transformation and upgrading.



[Nanfang Daily reporter] Xiong Cheng

【Author】 Xiong Cheng