On May 5, 2023, the final of the "Ruangu Cup" was held in Cai Guanshen Lecture Hall, Economics and Management Building, East District, Shanghai University. In this final, Wang Bowei, Chairman of Linzhi Technology and founder of ACF Soft Valley Lab, Liang Xiuhong, Brand Director of Linzhi Technology ACF Soft Valley, Professor Fan Xiaojun, Director of the Department of Business and Business of Shanghai University School of Management, and Li Qianqian, a teacher of the School of Management, were invited to serve as judges.

The number of applicants for this "Ruangu Cup" competition is very high. A total of 20 works entered the preliminary round through layers of screening, and after expert review, 10 teams entered the finals to compete for the special prize, first prize, second prize and third prize. The final was divided into two parts: program display and judges' comments. After the welcome speech by Professor Fan Xiaojun, Director of the Department of Business and Industry of Shanghai University School of Management and the speech by Academician Wang Bowei, Chairman of Guangdong Linzhi Technology Group Co., Ltd., each team participated in the market background, brand positioning, A wonderful program report was made from the perspective of marketing strategy.

Among them, the proposals of each team have different focuses, but they are full of highlights. Some focus on market research and have strong insight; some focus on brand strategy and brand positioning, full of creativity; , The thinking is divergent, the novel angles and the contagious speeches make the team members shine. At the last stage of the competition, the atmosphere was intense. The judges and experts commented on the completeness and implementability of the plan one by one. In the end, the teams represented by Li Mengping, Wang Chengchen, Yi Ying and Hu Fangkai won the special prize, the first prize and the second prize respectively. First Prize and Third Prize.

Grand Prize

first prize

second prize
 

third prize

After the final, Academician Wang Bowei of ACF had an in-depth exchange with the top 3 teams in the final. Team players said that they have gained a lot from this competition. They not only felt the charm of the combination of ACF technology and materials and marketing, but also realized ACF’s role in building a traffic technology brand, linking upstream and downstream industries, and radiating more enterprises and consumers. The emphasis on this major brand strategy also indicated that there are too many value points that can be tapped for the ACF brand. If there is enough time, a more perfect creative marketing plan will be presented.

Academician Wang Bowei admired the contestants very much. He first affirmed the efforts of the contestants in planning the plan, and then combined with his personal experience, as a senior, he gave the contestants some guidance on their mental journey. Finally, they were welcome to come to ACF Soft Valley for practice and development at any time. Make progress together.

The "Ruangu Cup" competition was a complete success. It not only further promoted the ACF technology brand, conveyed the core value of the brand, but also strengthened the link with the school's academic and cultural exchanges, accelerated the incubation of innovative and entrepreneurial projects, and promoted the transformation of intellectual achievements. Continuously innovate talents and establish a strong talent pool to lay the foundation stone.

At present, ACF is in the stage of rapid development, and attaches great importance to the theme promotion of science and technology, as well as the sustainable transformation of intellectual achievements. The "Biomimetic Mechanics Metamaterial Laboratory" established with Jinan University and the "Shanghai University-ACF Innovation" established with Shanghai University The "Development Laboratory" fully proves this point. In the future development stage, ACF Soft Valley and the universities of the alliance will give full play to their respective advantages in scientific research, achievement transformation and innovative application, and jointly seek the integration of scientific research achievements and social development needs. Point, through creative transformation and innovative development, coordinate resources from all parties, let technology have talent relay, let projects have channels to incubate, let products have market landing, and finally create an ecology based on ACF laboratory and centered on ACF technology brand system.