Guangdong brand enterprises and industry experts visit ACF Soft Valley to jointly explore a new chapter of brand value
- Classification:ACF Dynamic
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- Release time:2024-01-31 15:46
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【Summary】ACF is located in the innovation highland of the Guangdong Hong Kong Macao Greater Bay Area and has rich policy resources.
Guangdong brand enterprises and industry experts visit ACF Soft Valley to jointly explore a new chapter of brand value
【Summary】ACF is located in the innovation highland of the Guangdong Hong Kong Macao Greater Bay Area and has rich policy resources.
- Classification:ACF Dynamic
- Author:
- Source:
- Release time:2024-01-31 15:46
- Views:
On January 20th, the day after the conclusion of the 4th Leading Forum for Building a Strong Brand, Guangdong brand enterprises and industry experts visited the ACF Soft Valley exhibition hall for a visit and discussion, jointly exploring opportunities for the development of the ACF brand.
Entering ACF, Empowering Charm with Experiential Technology and Joining Hands to Explore a New Chapter of Brand Value
The ACF brand is based on the unique ACF artificial cartilage biomimetic technology, which has led to the development of ACF artificial cartilage materials and their application solutions. The visiting guests are not only interested in leading artificial cartilage technology and materials, but also show great interest in how the ACF brand empowers enterprises, creates brand premiums, and promotes industrial transformation and upgrading.
When showcasing human protection products made of artificial cartilage materials to guests in the exhibition hall, Academician Wang Bowei introduced that built-in materials can enhance product performance, upgrading an ordinary product to a high-tech practical product. When these products are further integrated with elements such as patent authorization and brand story, unique brand differentiation can be formed, resulting in brand premium. He gave an example that the elderly anti fall pants jointly developed with Yongai Medical Care Platform and the VCIA gymnastics training protective pants developed in collaboration with Li Ning's previous design team have achieved product upgrades and brand differentiation due to the inclusion of special materials, patent authorization, and brand stories.
In the industrial field, the brand value of ACF is particularly prominent. ACF has provided a wall breaking machine noise reduction solution for a certain first tier home appliance brand and successfully applied it in the market. This solution significantly reduces the external vibration and 5-7 decibels of the wall breaking machine, greatly improving the user experience and bringing a significant increase in sales to cooperating enterprises. In addition, ACF is widely used in industrial equipment fields such as air conditioning compressors, robots, electric tools, embroidery machines, punching machines, etc., demonstrating excellent vibration and noise reduction performance, effectively reducing equipment working errors, extending product life, and helping downstream enterprises achieve transformation and upgrading.
Share insights and explore brand opportunities together
At the symposium, Guangdong brand enterprises and industry experts engaged in lively discussions, sharing their experiences and insights, and jointly exploring brand development trends and opportunities.
Gai Yan, Dean of Qingdao Chuangxiangli Brand Research Institute and Expert of Brand China Strategic Planning Institute, felt the charm of ACF technology brand through his understanding of ACF. He affirmed the importance of brand manuals, but also emphasized that B-end brands should be different from C-end brands in promotion. Gai Yan believes that the promotion of B-end brands should place more emphasis on user thinking and emphasize the advantages of B-end brands in practical applications.
Lei Ming, Executive Vice President of Guangdong Brand Research Institute and Professor at South China University of Technology, has unique insights into brand protection and communication methods. He emphasized the measures that ACF should take in brand protection, such as strengthening trademark registration, to ensure the uniqueness and legal rights of the brand. At the same time, he also believes that when promoting a brand, it is necessary to flexibly combine the brand's core advantages and market appeal to better attract the target audience. In addition, regarding the multiple fields and tracks involved in ACF, Lei Ming believes that it is necessary to reorganize and focus on them in order to better leverage the brand's advantages in specific areas.
Zhang Ping, an expert from the Expert Advisory Committee of the Brand China Strategic Planning Institute, Ding Yi, Honorary President of the Guangdong Enterprise Brand Building Promotion Association, and other brand experts and enterprise representatives also shared their unique insights on the brand and provided constructive suggestions for the promotion of the ACF brand.
As the founder of ACF, Academician Wang Bowei shared his insights on the development process and brand building of ACF in an interview with Guangdong TV. He mentioned that ACF began to focus mainly on technological research, and in recent years has focused on the transformation of achievements. During this process, ACF gradually established its reputation in both academic and industrial fields. Academician Wang Bowei believes that this kind of popularity not only helps to solve trust issues in the business field, but also brings a premium to the brand.
ACF is located in the innovation highland of the Guangdong Hong Kong Macao Greater Bay Area and has rich policy resources. With the company being selected as a well-known brand in Guangdong, further brand upgrading is imperative. In the future development, ACF will face the key task of how to better build brand intellectual property, extend to the industrial field, and flexibly disseminate the brand. By conveying the core concept and application value of the brand, ACF is expected to connect with the B-end market and promote the brand nationwide and even worldwide. The achievement of this goal will be an important layout task for ACF in the new year.
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