On August 15, 2025, the Canton Fair Complex welcomed an annual event in the field of cross-border e-commerce - the grand opening of the China (Guangzhou) Cross border E-commerce Trade Fair. The theme of this exhibition is "New Momentum of Foreign Trade and Digital New Future", with an exhibition area of over 40000 square meters. It gathers more than 1000 high-quality supply chain enterprises, 40+domestic and foreign cross-border e-commerce platforms, and nearly 200 service providers. During the exhibition, more than 30 event forums will also be held to build a broad platform for deep communication and cooperation in the industry. Among numerous exhibiting companies, ACF Soft Valley, as a well-known brand in the field of impact resistant technology, showcased a series of cutting-edge technology products and became one of the focal points of the exhibition.

ACF， Artificial Cartilage Foam, also known as Artificial Cartilage Foam, is a metamaterial developed based on the principles of bionics. It was developed by the team of ACF laboratory founder Wang Bowei over a period of 6 years and more than 12000 experiments. Its microstructure mimics human joint cartilage, including micrometer level connected pores and nanometer level surface grooves and protrusions. This unique structure gives it a multi-level energy absorption mechanism. When subjected to impact, ACF material converts over 90% of the impact kinetic energy into thermal energy, with a maximum energy absorption efficiency of 97.1%. Its thickness is only 1/3-1/5 of traditional materials such as rubber and EVA, but its performance is improved by 3-5 times. At the same time, it also has excellent fatigue resistance, with no significant decline in performance after 5 million compressions, as well as characteristics such as corrosion resistance and high temperature resistance. With these outstanding properties, ACF materials have broad application prospects in multiple fields.

The Cross border E-commerce Comprehensive Pilot Zone and Export oriented Industrial Belt Exhibition Area showcase the development achievements of national cross-border e-commerce comprehensive pilot zones and the strength of characteristic advantageous industrial belts in various regions. ACF Soft Valley, carrying core technological achievements, received high attention on site. At this exhibition, ACF Soft Valley highlighted its impact resistance and vibration reduction solutions in the fields of sports, rehabilitation and medical care, and 3C electronics.

In sports, ACF artificial cartilage technology is applied to make shock-absorbing and supportive insoles. This insole not only provides ultimate shock absorption and cushioning effect, but also has long-lasting arch support function, while incorporating intelligent temperature sensing and antibacterial and odor prevention technology. For high-intensity exercise enthusiasts, it can effectively reduce the impact force on the knees and feet during exercise, and lower the risk of sports injuries; For patients with osteoarthritis, high-intensity athletes, and overweight individuals, its excellent support and shock absorption performance can relieve the pressure on the joints during walking and alleviate pain.

Through the shot put experiment on site, a 4kg shot put was vertically thrown from a height of 80cm towards the insole, generating a huge impact force in an instant. However, the insole made of ACF material was able to easily resolve it, intuitively and shockingly demonstrating the strong impact resistance of ACF material to the audience, attracting many professional customers to stop and experience it.

ACF has also achieved fruitful results in the field of rehabilitation medicine and elderly care. A soft and supportive pillow is one of them, which uses ACF material to isolate external interference, creating a quiet and comfortable sleeping environment for users, promoting deep sleep, helping to improve sleep quality, and having a positive effect on the physical recovery of patients in the rehabilitation period.

In addition, lightweight and ultra-thin elderly fall protection products with strong protection are also receiving attention. With the intensification of an aging society, falls and falls among the elderly have become a major social problem, and ACF's anti fall product greatly reduces this risk, safeguarding the safety of the elderly.

It is inevitable to be subjected to various impacts and vibrations, and vibration damping components made of ACF material can effectively absorb these external forces, providing reliable protection for precision components such as chips, ensuring the stable performance of electronic products, and reducing the damage rate caused by external impacts.

At the exhibition site, ACF Soft Valley's booth attracted high attention from numerous industry associations and well-known brands, among which the visit and negotiation between Yanbu Underwear Industry Association and Xuanni Bear were particularly eye-catching. As an authoritative organization in the domestic underwear industry, Yanbu Underwear Industry Association has been committed to promoting technological innovation and quality upgrading in the industry. After a detailed understanding of ACF artificial cartilage technology, representatives of the association showed a strong interest and are expected to improve the comfort and health protection of underwear through its excellent shock absorption and support performance, bringing revolutionary upgrades to underwear products.

The exhibition team of the internationally renowned brand Xuan Ni Xiao Xiong focuses on the field of luggage and bags, and they have conducted a detailed investigation of the potential application of ACF materials in luggage and bags. The Xuan Ni Xiao Xiong team stated that the lightweight, ultra-thin, and strong protective characteristics of ACF material are highly compatible with the design requirements of luggage and leather goods, and are expected to be applied to more products in the future. On site, Xuanni Xiaoxiong had a focused experience with the ACF artificial cartilage pillow sample and gave high praise. They believe that ACF artificial cartilage pillows can effectively relieve head pressure during sleep and have good safety and comfort.

In addition to the Yanbu Underwear Industry Association and Xuanni Xiaoxiong, many professional clients have gained confidence in the application prospects of ACF materials in their own products after in-depth understanding of their performance, application cases, production processes, and cooperation methods. They have expressed their intention to cooperate and laid a solid foundation for ACF Soft Valley's future market expansion and business cooperation.

ACF's innovative products and technologies are in line with the current demand trend for high-quality and high-tech products in the cross-border e-commerce industry, and are expected to use cross-border e-commerce platforms to promote China's advanced protective technology to the global market. In the future, as ACF Soft Valley continues to increase its research and development investment, expand its application areas, deepen cooperation with cross-border e-commerce platforms and various partners, it is expected to occupy an important position in the global protective technology market, lead the new trend of industry development, and enable more consumers to benefit from its advanced protective technology achievements.