Recently, the 19th China (UAE) Export Brand Exhibition kicked off in Dubai. As a highly influential foreign trade platform in the Middle East, this joint exhibition brings together high-quality brands from around the world, becoming an important window for Chinese enterprises to go global. It is worth noting that ACF and its partner, the well-known badminton brand Xunfeng, participated in the exhibition at the same time, presenting a "dream linkage" with a collaborative attitude of "technology+brand", injecting new vitality into Chinese brands going global.

Dual brand participation at the same time, jointly exploring new opportunities in the Middle East market

The China (UAE) Export Brand Exhibition has been successfully held for 18 sessions, becoming the preferred platform for Chinese enterprises to enter the Middle East and North Africa markets with extensive international influence and precise business docking capabilities. This joint exhibition has attracted high-quality enterprises from multiple industries to participate, and ACF and Xunfeng's simultaneous appearances have become highlights in the fields of sports equipment and technology.

ACF showcased its core impact protection technology and solutions at the exhibition, highlighting its technological advantages in the field of sports protection; Xunfeng brings a full range of products including badminton shoes, rackets, and sportswear, showcasing its comprehensive strength. Although the two sides have different exhibition themes, relying on their previous deep cooperation, this simultaneous appearance achieves resource complementarity and showcases the synergistic achievements of China's sports industry's "technology+brand" to global buyers, laying the foundation for exploring the Middle East market.

Strong alliance highlights advantages, leading the new trend of sports equipment with strong wind

The cooperation between ACF and Xunfeng is a model of "technology empowering brands". ACF is deeply involved in the field of sports protection, with its core advantage being advanced impact protection technology; Xunfeng, with its insights into the sports market and research and development capabilities, has become a leading domestic badminton brand, and the cooperation between the two parties has achieved a synergistic effect of "1+1>2".

Xunfeng focuses on the research and innovation of badminton equipment, adhering to the concept of "professionalism, comfort, and durability", providing high-quality products for enthusiasts and athletes of different levels, accumulating a deep user base in China, and actively expanding into overseas markets. One of the core products showcased at this exhibition is the professional badminton shoes equipped with ACF energy absorbing solutions. With excellent protective performance and wearing experience, they have become a hot topic at the exhibition, fully demonstrating the results of our cooperation.

The core advantage of the cooperation between both parties lies in the precise matching of technology and requirements. Xunfeng is well versed in the foot protection needs of badminton, while ACF provides customized energy absorption solutions. Through advanced material technology and structural design, it reduces the impact force on athletes' feet during exercise and lowers the risk of injury. This "brand insight+technology implementation" model not only enhances the competitiveness of Xunfeng products, but also provides a high-quality carrier for ACF technology application.

Technology forges core competitiveness, ACF leads the field of sports protection

As the technical core of "Dream Linkage", ACF has a deep accumulation and rich experience in the field of impact protection. Its core technology is widely used in sports, outdoor, industrial protection and other fields, especially in the field of sports protection, which has been recognized by many brands.

The advantages of ACF in sports protection are reflected in three aspects: firstly, advanced material research and development. Independent energy absorbing materials have the characteristics of high energy absorption efficiency, strong support, and fatigue resistance, which can instantly absorb energy and reduce impact force or vibration; The second is customized solutions that can provide personalized designs for different sports projects and athlete needs; The third is strict quality control, establishing a sound testing system to ensure stable and reliable product quality.

In addition to Xunfeng, ACF also has long-term partnerships with several well-known domestic and foreign sports brands, covering fields such as running, skipping rope, basketball, etc. For example, the shoe sole energy absorption solution provided to running brands improves the cushioning performance of running shoes and reduces the risk of sports injuries; The recognition of athletes for improving the jumping performance of jump rope shoes confirms their technical reliability and market competitiveness.

The "dreamlike linkage" between ACF and Xunfeng this time is not only a concentrated display of the cooperation results between the two sides, but also a vivid practice of Chinese brands "going global together". In the context of global economic integration, the challenge of a single brand going global is numerous. The "technology+brand" collaborative model can integrate advantageous resources and enhance the international competitiveness of Chinese brands.

The Middle East sports market is vast and has strong consumption potential, and the Dubai Exhibition provides a platform for both sides to connect with global resources. By participating in the exhibition, both parties not only showcased their products and technologies, but also reached cooperation intentions with multiple overseas buyers, taking a solid step towards expanding overseas markets.

In the future, ACF will continue to deepen its research and development of impact protection technology. The two sides will take this joint exhibition as an opportunity to deepen cooperation, using the "technology empowers brands, brands drive technology to go global" model to jointly promote Chinese sports brands to go global and showcase the strength of China's sports industry.